Discover Where The Money Went With This Report On Your Competition And The Advertising In Your Market.
Here’s a story of how we helped one advertiser save time in doing their competitive research. All we did was walk into their office and pop open a presentation.
The presentation included all of the magazine advertising activity in their competitive category; total ad pages, sizes, color and images of ads.
They just about fell out of their chairs…
How Do You Know What Your Competitors Are Really Doing?
They had scrambled to put this information together themselves, they called ad reps, flipped through magazines, and even scoured other ad tracking sources in the market.
It took a lot of time (and money) and they couldn’t get it all together. Bits and pieces were fine but nobody had all of the detail they really needed.
Then, they saw our data. 
Competitive Ad Tracking Data that media planners, advertisers, and ad sales pros could depend on to win in today’s crazy markets.
When they saw how fast they could have detailed competitive data within several of the product categories where they competed, their jaws dropped.
We asked, “Have you ever found yourself pulling your hair out trying to put all this competitive ad info together?”
“Not anymore”, they said.
So how can you set up your magazine advertising strategies more effectively to get the share of voice and win with your magazine media plan?
With the PAR MARKET REPORT!!!
The PAR MARKET REPORT is the fastest, most cost effective way to drill into any magazine market we track and get to the advertising, market share, and share of voice facts you need.
The PAR REPORT instantly reveals…
- The strengths and weaknesses in a magazine market, so you really know who’s advertising where, how much, and which magazines are getting the pages.
- The Top 50 Advertisers and their entire magazine advertising strategy, so you can see what the most active players are doing and where you fit in to the share of voice mix.
- Detailed analysis of each product category, so you can see dying product categories and new ones in growth modes.
- You’ll see share of voice and where to save money and where to spend it more effectively. No other tracking service has the category analysis as detailed as Patterson Advertising Reports.
- A to Z listing of every advertiser, how much they spent and where. This gives you additional research to fine tune your own campaigns and design new ones.
Here’s why it’s important….
When you know exactly what your competition is doing, you save yourself time in planning your attack. The PAR Report does this for you – by making the data instantly available.
You also save money by knowing how much and where you should spend to effectively reach your audience and compete for your share of voice, even in today’s market.
Here’s specifically what you’ll get when you subscribe to the PAR Report…
On a Semi-Annual Basis you’ll receive 4 distinct reports packed with strategic information.
The Competitive Linage Report-Total ad pages and market share by publication
- Shows total ad pages for each magazine in the market. So you know who has the majority ad pages and market share instantly.
- Shows comparative data year vs year so you can track changes like who’s up and who’s down year vs. year.
- Shows total market share by publication so you know who’s who in the markets you’re in.
A $950 Annual Value
The Top 50 Advertiser Report
- You get to see the bulk of the the top ranked advertisers in your given market.
- You’ll see them ranked by total ad pages, you’ll know how much the top advertisers are spending.
- What publications they advertise in to see where the majority of their spending is going.
A $1,500 Annual Value
The Product Group Market Share Analysis
- Shows each major product category in the magazine market and total pages so you know what categories drive the market. There have been lots of changes here in the past few years.
- Shows which categories are growing and which are shrinking so you can really understand the dynamic changes in a particular market.
- Gives you a complete breakdown of each category and then ranks each publication within the category. This clearly shows which publications dominate each product category.
A $2,500 Annual Value
The A-Z , Alphabetical Listing, of Every Advertiser in Your Market
- Allows you to look up anybody, anytime and see total pages and publications they advertised.
- Look up your competitors in an instant
- Look up players in other categories quickly.
- Look for new strategies to incorporate in your own mix.
- Know who’s who and what they’re doing in your market.
- Find New Business Quickly.
A $3,000 Annual Value
That is a total of 4 Major Competitive Ad Tracking Resources, Valued at $7,950, delivered to you twice a year (for much less than that)
If you’re responsible for buying or selling magazine advertising and you want to save yourself time and money by getting the detail of magazine ad spending in your market, here’s what to do next.
Review the magazine markets we track and the amazing pricing you can receive in each particular market.
Select the magazine markets in which you compete.
Call 847-513-6555 and then extension 114 and ask for me, Kari Mitchell. Or, send me an email to KPMitchell@ParInc.Org
I’ll walk you through your new report options and get everything set up right away.
Our information is used by advertisers, ad agencies and publishers in all these markets. We give you our 100% satisfaction guarantee.
You have a full 30 days to review the reports. If you are not completely satisfied with the information you get, you’ll get a complete refund no questions asked.
Again, here’s what you’ll get when you subscribe to the PAR Report. On a Semi Annual Basis you’ll receive:
The Competitive Linage Report of the markets you select
- Shows Total ad pages for each magazine in the market. you’ll know who has the majority ad pages and market share instantly.
- Shows Comparative data year vs year so you can track changes like who’s up and who’s down year vs. year.
- Shows total market share by publication so you know who’s who in the markets you’re in.
A $950 Value
The Top 50 Advertiser Report
- You get to see the bulk of the the top ranked advertisers in your given market.
- You’ll see them ranked by total ad pages, you’ll know how much the top advertisers are spending.
- What publications they advertise in to see where the majority of their spending is going.
A $1,500 Value
The Product Group Market Share Analysis
- Shows each major product category in the magazine market and total pages so you know what categories drive the market. There have been lots of changes here in the past few years.
- Shows which categories are growing and which are shrinking so you can really understand the dynamic changes in a particular market.
- Gives you a complete breakdown of each category and then ranks each publication within the category. This clearly shows which publications dominate each product category.
A $2,500 Value
The A-Z , Alphabetical Listing, of Every Advertiser
- Allows you to look up anybody, anytime to see total pages and schedules
- Look up your competitors in an instant
- Look up players in other categories quickly.
- Look for new strategies to incorporate in your own mix.
- Know who’s who and what they’re doing in your market.
- Find New Business Quickly.
A $3,000 Value
That is a total of 4 Major Competitive Ad Tracking Resources, Valued at $7,950, delivered to you twice a year . Here’s what your investment will be by market….
JANUARY – DECEMBER 2012 Subscription Reports Consumer & Business Markets available: |
No. of Titles Tracked in the market |
PAR MARKET PROFILE REPORT |
| A T V | 7 | $660 |
| AGRICULTURE – FARMING | 5 | $915 |
| AMUSEMENT & GAMING MGMT | 3 | $419 |
| AUTOMOTIVE – APG OFF ROAD | 5 | $900 |
| AVIATION | 7 | $1,245 |
| BAKING | 5 | $720 |
| BOATING | 29 | $3,300 |
| BOATING – SAILING | 5 | $855 |
| BOATING – YACHTS | 4 | $600 |
| BREWING, DISTILLING & BEVERAGE | 4 | $525 |
| BRIDAL | 5 | $300 |
| “The PAR MARKET PROFILE REPORT is the fastest, most cost effective way to drill into any magazine market we track and get to the advertising, market share, and share of voice facts you need.” | ||
| BUILDING MANAGEMENT & REAL ESTATE | 11 | $1,485 |
| BUSINESS – CONSUMER | 9 | $2,265 |
| BUSINESS – TRADE DEVELOPMENT | 5 | $570 |
| COIN -VENDING MACHINES | 3 | $315 |
| CONFECTIONARY | 2 | $270 |
| EPICUREAN | 10 | $1,530 |
| FISHING & HUNTING | 33 | $3,348 |
| FOOD PROCESSING & DISTRIBUTION | 2 | $360 |
| FURNITURE & UPHOLSTREY – OUTDOORS | 3 | $450 |
| GENERAL EDITORIAL | 6 | $585 |
| GROCERY/C-STORE | 14 | $2,715 |
| HEALTH | 4 | $720 |
| HOME SERVICE | 14 | $2,190 |
| HOME TECHNOLOGY/ENTERTAINMENT | 6 | $735 |
| HOTELS, MOTELS,CLUBS&RESORTS | 7 | $1,395 |
| M X / DIRT BIKE | 7 | $1,170 |
| MENS | 6 | $990 |
| METAL, METALWORKING & MACHINERY | 10 | $1,665 |
| “You also save money by knowing how much and where you should spend to effectively reach your audience and compete for your share of voice, even in today’s market.” | ||
| MOTORCYCLE – STREET | 14 | $2,115 |
| MUSIC – GENERAL | 2 | $525 |
| PARENTHOOD | 5 | $840 |
| PHOTOGRAPHY | 3 | $450 |
| RESTAURANTS & FOOD SERVICE | 36 | $3,280 |
| RESTAURANTS & FOOD SERVICE – REGIONAL | 7 | $975 |
| RURAL LIVING | 4 | $330 |
| SCHOOL ADMINISTRATION | 3 | $465 |
| SCIENCE/TECHNOLOGY | 2 | $270 |
| SPORTS | 2 | $1,215 |
| SPORTS – GOLF | 11 | $2,595 |
| SPORTS – WATER RECREATION | 2 | $255 |
| TEA, COFFEE | 6 | $900 |
| TRAVEL – CONSUMER | 7 | $1,065 |
| WOMEN’S | 12 | $2,175 |
Now, that should be enough to get you started but we’re going a bit further.
You’ll not only get all 4 Competitive Ad Tracking Resources twice a year, we’ll even send you a Special Quarterly Update at no extra charge.
You’ll also receive special inside offers to help you drill down into more revealing research that is not available to anyone else but PAR Report Subscribers. .
