Get an inside profile of these magazines by seeing the top major product groups and top advertisers for each of these publications.
This article helps you see an advertising profile of a few consumer magazines and compare top advertisers across these different publications.
We’re looking at Dwell, Harper’s Bazaar, In Style, and Elle. You get Total Ad Pages by Major Product Group and Top Advertisers through the 3rd Quarter of 2016 in these reports.
Keep in mind, it’s a review that we prepare for clients all year long for any magazine or group of magazines we track.
Dwell Magazine, Total Ad Pages by Major Product Group, and Top Advertisers
Dwell Magazine shows Services, Furniture, Building Materials and Doors & Windows on the top of the major product groups by ad pages in their magazine.
Henry Built and Hive Modern are tied for top advertiser in Dwell Magazine. And the next 12 advertisers show between 6 and 8.25 ad pages each.
So with these two quick reports you get an idea of what’s happening in this one publication. Advertisers and the product groups that make up that advertising. Let’s continue.
Harper’s Bazaar Product Groups and Top Advertisers
Harper’s Bazaar has Apparel, Cosmetics, Jewelry and Footwear as Top Major Product Groups among its advertising pages.
And L Oreal USA as the top advertiser followed by Proctor & Gamble, Estee Lauder, PPR – now known as Kering, and then Louis Vuitton.
In Style Magazine
In a slightly different mix you can see In Style Magazine with Cosmetics as the Top Major Product Category followed by Apparel, Services, and then Drugs and Remedies.
In Style’s Top Advertisers include L Oreal, Proctor and Gamble, Estee Lauder, and then Merck & Co.
When we look at the popular Elle magazine, Apparel is back on top then you have Cosmetics, Services, Jewelry, and Hair Care advertisers.
L Oreal is back on top in this publication with Proctor & Gamble, Estee lauder and then Louis Vuitton as Top Advertisers.
So how do the publications in your immediate competition shore up? If you have a question or would like a custom analysis for your market contact Kari Mitchell, KPMitchell@ParInc.Org.