Advertising In Print, Dead or Alive?

Could you guess the change in total print ad pages in Foodservice Trade Magazines over the last 10 years?

Is this up or down?

Well, The Graph below has surprised more than a few people in the industry.

Because, when we ran some reports in advance to the 100 year anniversary of the National Restaurant Association next year, (We have decades of print advertising data) we found that the number of ad pages has only declined slightly since 2009.

After the crash of 2008, from 2008 to 2009 the total number of print advertising pages took a huge drop in the foodservice industry, 24%.

Everybody took a big hits that year.

Since then, the total pages are down only 10.8%. And in 2015 there were 8,265 ad pages. In 2016 there were 8,285 pages. Then last year, 2017, that number was 8,255 ad pages. That’s surprisingly flat.

Here’s the Graph:

History of Print Advertising In Foodservice

Digging further into the report we saw that Nation’s Restaurant News only has a little more than half of the print ads they did in 2008.

However, since 2010 there total print ad pages have been right around 900 ad pages every year.

Some magazines have come and gone, but Restaurant Business had even more pages in 2017 than they did in 2008.

Foodservice Director has also grown in ad pages- as well as a few others. Take a look for yourself in this free report:

Print Advertising: Foodservice 10 Year History

 

There is no cost. Follow the instructions.  Download it, and let us know what you think.

Leave A Comment...

*