If Foodservice Advertising Stats are like Candy for you, you’ll like these…
There are 959 active print advertisers with 5,354 ad pages through September of this year.
That is an average of 5.58 pages of advertising per advertiser.
There were 313 advertisers that did not have one single ad page last year.
But this year they ran 717 ad pages. Who are these guys?
Well, 58 of these are brand new print advertisers for the foodservice market.
So, having a look at the print and digital advertising in the Foodservice market, as we provide it, opens up opportunities for you.
You’ll discover these opportunities in the 4 new reports available to you in our online report store.
The report store gives you instant access to download these reports.
AND, you can get the first 3 for FREE, I’ll reveal how in a moment.
The first report out is the New Advertiser Report:
The New Advertiser Report shows advertisers that have not previously appeared in any of the publications or e-newsletters tracked by PAR.
You will see the name of the company, the magazine and/or e-newsletter their ads appeared, and the month in which it appeared.
Because you see who is new in the market, you can use this report to stay ahead of the competition and find new client opportunities.
It’s the simplest way to see what’s new in your market.
The report has value of $150. But you can grab it free: use the coupon code NEWGUYS when you check out.
The next is the Major Product Group Summary:
The Major Product Group Summary totals up all advertising insertions in the foodservice magazines and e-newsletters tracked for this report by 25 major product group categories.
Categories like Management Aids & Services, Meat/Mexican/Prepared Foods, Cooking Equipment, Fruits & Vegetables and more…
You will see exactly which categories are advertising the most, and which categories the least.
This is a big picture report that will allow you to identify areas to concentrate or target for business growth and protection.
This one is also on sale for $150, but the holidays have come early for you.
You can get a look for free. Just use PARGIFT2 as your coupon code in the report store.
On top of these two great reports, I know you also want to see who has actually gotten more aggressive this year.
So let me give you a taste of the Print Media Biggest Advertising Gainers:
This report shows the advertisers who have increased their print ads the most during this period.
For example, Custom Culinary totaled 2 pages of advertising for this period last year, 2017, and showed 17.67 pages of advertising in the first 9 months of 2018.
That was a big enough increase to place them number 7 on a list of 53 advertisers included in this report.
These 53 advertisers total 131 pages for the first 9 months of 2017 and 453 pages in 2018.
That’s 321 new pages of ads this year.
Do you know who these advertisers are?
Use this report to quickly grasp growth opportunities and watch big moves by major players in your market.
This report is way more valuable than the $150 we have it priced at in the report store.
Yet the gift giving isn’t over. You can get it free using PARGIFT for your coupon code.
And if you really want a one time deep dive into all the data you’ll have to take a look at The PAR MARKET REPORT:
With this report you get a complete view of the competitive landscape of the advertising in the Restaurant/Foodservice Print and Digital Media.
We don’t hand this one out for free, but you can get a big discount, see below.
If you do get a hold of this report, you’ll see the total pages and insertions for every media in this market tracked by PAR.
You’ll get to know the Top Advertisers and what they have been doing.
You’ll also get a total snapshot of every advertiser in the market, how much they’ve advertised and where they’ve advertised.
You can use this report to review your own competition.
You can use it to find strengths and weaknesses in various areas of the market.
You can review the growth and other changes among the product categories.
You can quickly identify key advertisers for further study and potential business growth.
This report pays for itself every year.
If you buy the 3rd Quarter Report now, you’ll automatically receive the Year End Edition when it is ready. Oh, no extra charge either.
So this report is sold for $995 and we’re gonna let you have it for much less.
Use the coupon code PARMAR18 and you’ll receive a 50% discount right now.
Head on over to the report store and start the holidays early.
And if you would like a deeper dive on any particular area, just give us a call. 847-513-6555, Ext 14.