Here is a convenient stop for B2B print advertising statistics in the Convenience Store trade market.
You’ll quickly get print advertising totals by magazine, by major product groups, and see top print advertisers for this trade market.
The most popular stop in convenience store B2B publications for print advertising is Convenience Store Petroleum getting 755 ad pages in the first 3 quarters of 2016.
Following in popularity for ad pages is Convenience Store News with 450 ad pages, and C- Store Decisions with 329.
This quick stop shows you total B2B print advertising pages, for the first 9 months of 2016, in the 5 major magazines in this market.
When we look at what’s filling up the advertising shelves in these publications, the print advertising broken out by major product group, you’ll see Tobacco and E Cigarette advertising are on top with 435 advertising pages.
The next major product advertising category is Prepared Foods with 116 ad pages. That’s followed by Franchising, Distributors, then Meats, Snacks, and then Candy and Gum advertising.
Patterson Advertising Reports breaks down this product advertising into very specific product categories. For this post, we are looking at the major product categories only.
Here is a broad view of these B2B print advertising by the Top Major Product Groups in the Convenience Store trade publications.
So who are the big customers in this B2B print advertising market?
How about JTI’s Logic Technology Development and their E Cigarettes products. Altria comes in at number 4 so far. And in the number 2 & 3 Spots are McLane and Tyson.
Take a look at the Top 14 B2B Print Advertisers in the Convenience Store market.
I hope you got a quick fill of the Print Advertising in the Convenience Store trade market. There are many short articles like this to help you get a broad snap shot of the ad pages among many of the markets we track.
We’ve been very busy revamping a new technology to allow our customers to access this advertising data more conveniently and gain the ability to drill into the data in extremely useful ways.
If you have any questions or would like to get reports for your business or category just contact Kari Mitchell, at KPMitchell@ParInc.org, 847-513-6555.