Advertising Stats Are Like Holiday Candy

Patterson Advertising Reports Foodservice Gifts

If Foodservice Advertising Stats are like Candy for you, you’ll like these… There are 959 active print advertisers with 5,354 ad pages through September of this year. That is an average of 5.58 pages of advertising per advertiser. There were 313 advertisers that did not have one single ad page last year. But this year they ran 717 ad pages.  Who are these guys? Well, 58 of these are brand new print advertisers for the foodservice market.  So, having a look at the print and digital advertising in the Foodservice market, as we provide it, opens up opportunities for you. […] Read more »

Sweet Baby Ray’s: Serving Up Some Saucy Ads

Sweet Baby Rays Foodservice advertising

Over the last 10 years the 7 Major Brands of Barbeque Sauce have put up 290 pages of print ads in the Foodservice Market.   Simple math says that’s about 29 ad pages per year among these brands.  But not everyone plays each year.  Between 2008 and 2016 no more than 3 brands placed ads in any given year.  Then, last year, 5 of the 7 placed print ads in the foodservice magazines.  The biggest print advertiser last year was Sweet Baby Ray’s with 15 ad pages. You see, over the 10 year period Cattlemen’s has owned the share of voice […] Read more »

Impossible Foods Makes Its Move…

Impossible Foods Advertising

New Advertiser, Impossible Foods, has appeared in 6 Print ads and 3 digital ads already this year. After a $75 Million investor influx they’ve built their new plant (pun not intended) and are expected to produce about 1 million pounds of their ground beef substitute.  Here is a summary of what appears in Foodservice magazines and digital properties tracked by PAR Inc. Just as the battle for Foodservice customers, there is the Grocery Store battle going on with Beyond Meat as well An interesting part of Impossible Food’s strategy is not just targeting vegetarians, they target beef lovers with idea […] Read more »

New Advertiser, Old Brand!

Kingsford Competes in New Product Category

Or should we say, “How to Barbecue Without Lighting a Match!” Kingsford is in the food game.  Kingsford came out with BBQ Sauces and Dry Rubs early last year, a very competitive category, and now this…. Barbeque Made Simple.  This ad first appeared in our data base from the November 2017, Grocery Business, (Formerly Grocery Headquarters).   And this will be important to watch this year as the advertising rolls out.  Why?  As an old, powerful brand, Kingsford has a lot of Brand Firepower.  When joining forces with another old powerhouse, CBQ LLC, a Carl Budding & Co unit, to […] Read more »

How To Track The Competition With PAR

Here’s how to profile advertising in a foodservice product category with PAR Using a product profile report you can go from big picture statistics down to very specific information about the companies that compete within any product category. Below is a 2 year snap shot of the Cheese, Butter, Margarine product category in the Foodservice Market. The graph shows total ad pages, month by month, compared to the previous year.    This next picture shows you which e-newsletters get advertising from companies in this product category. And getting into more detail of an advertiser’s media plan and placements, we look […] Read more »

2016 Advertising: Half-Full or Half-Empty?

Like performance in many other industries in 2016… Foodservice print advertising was up.  Barely.  So it begs the question:  “Is The Glass Half-Full or Half-Empty?” You see, among the 19 publications we sampled for this report, 2 Publications saw significant double digit growth, FSR and Foodservice Director, and 4 showed double digit declines.   Yet overall advertising was up.  Even if just 65 pages in this group. That’s pretty good considering changes in the advertising landscape, the elections, and other tumultuous happenings in the world this past year.  Or maybe not so good if you’re looking for signs of stronger […] Read more »

Print Still Relevant In B2B Advertising?

B2B E-Newsletter Advertising Statistics

In January this year we caught 1,357 advertisements in E-newsletters. For the month of September that number grew to 2,265 ads. And for the year, through September 2015, the total number of E-Newsletters Ad Units we counted in this market is 15,558. To get this number we tracked 103 E-Newsletters in the Restaurant/Foodservice market, C-Store market, and the Hotel & Lodging Markets combined. In the magazines in this same market we counted 12,480 ad units. So I wanted to give you a clear perspective of this activity and we created a few summary reports which you can get, I’ll tell […] Read more »

9,084 Reasons To Track B2B E-Newsletter Advertising

B2B E Newsletter Advertising 2015

 Updated and Revised Oct 5th 1:49 PM CST: PAR Is Now Tracking 79 Restaurant Industry related B2B E-Newsletters, not including the Grocery and C- Store markets. This means we have added several E-Newsletters since our E-Newsletter 1st Half Update in July. Now with the addition of more Restaurant Foodservice B2B E-Newsletters we have counted 9,084 ads through August 2015. From a publication standpoint the Smart Brief E- Newsletters are getting much of the action in total ad units counted by PAR. Here is a quick update on the Top 10 E-Newsletters by ad units: Just so you know I am giving […] Read more »