Who’s serving up the Print Advertising in the Restaurant Foodservice Industry this year?

And, who is getting their Print Advertising Sales appetites fed? Yes, the Restaurant Foodservice Trade Advertising market gets broken down in this short article from Patterson Advertising Reports .  You will see top publications, top advertisers, and advertising pages by major product group.  Of course Nation’s Restaurant News is getting fed the most and receiving the most advertising pages through September of 2016.  Foodservice Equipment and Supplies, QSR, Restaurant Business, and Foodservice Director round out the top 5 Magazines in this market.  Here are totals for B2B print advertising in the restaurant foodservice industry in 14 of these trade magazines.   […] Read more »

Print Still Relevant In B2B Advertising?

B2B E-Newsletter Advertising Statistics

In January this year we caught 1,357 advertisements in E-newsletters. For the month of September that number grew to 2,265 ads. And for the year, through September 2015, the total number of E-Newsletters Ad Units we counted in this market is 15,558. To get this number we tracked 103 E-Newsletters in the Restaurant/Foodservice market, C-Store market, and the Hotel & Lodging Markets combined. In the magazines in this same market we counted 12,480 ad units. So I wanted to give you a clear perspective of this activity and we created a few summary reports which you can get, I’ll tell […] Read more »

9,084 Reasons To Track B2B E-Newsletter Advertising

B2B E Newsletter Advertising 2015

 Updated and Revised Oct 5th 1:49 PM CST: PAR Is Now Tracking 79 Restaurant Industry related B2B E-Newsletters, not including the Grocery and C- Store markets. This means we have added several E-Newsletters since our E-Newsletter 1st Half Update in July. Now with the addition of more Restaurant Foodservice B2B E-Newsletters we have counted 9,084 ads through August 2015. From a publication standpoint the Smart Brief E- Newsletters are getting much of the action in total ad units counted by PAR. Here is a quick update on the Top 10 E-Newsletters by ad units: Just so you know I am giving […] Read more »

The 2015 Restaurant FS E-Newsletter Advertising Review

B2B Advertising E-Newsletters Statistics

Patterson Advertising Reports Tracked 5,820 digital advertising units, by 469 companies, in 56 Restaurant Foodservice related E-Newsletters in the first half 2015.  The Top Product Category, by the number of ad units, were Trade Associations, followed by Credit/Financial Institutions, Cash Systems, Condiments/Spices/Flavorings, and then Potato Products. Your about to get a free report showing these advertising units and the activity in each of the 155 Product Categories. I’ll even give you a detailed review of the Condiments/Spices/Flavorings category. This free sample will give you a feel for the detail of E-Newsletter advertising data that PAR makes available to you in […] Read more »

5,317 AD PAGES AND GROWING…

Top Advertisers 2015 1st half Restaurant

The Restaurant Foodservice Magazine Advertising is up 5.7% in the 1st six months of 2015, a total of 5,317 ad pages.   That is up 285 pages from the same period last year. This advertising trend seems to reflect the overall growth trends in the Restaurant Industry.  The National Restaurant Association claims a 20.1 percent industry wide sales growth from 2010 to 2015. So if a 285 ad page increase shows up in 49 Restaurant related magazine titles, than who should be surprised?  This is good news. The top magazines so far this year included Foodservice Equipment and Supplies, Nation’s […] Read more »

Rubbermaid Tries To Clean Up In The Foodservice Industry!

Market Research Reports, Magazine Advertising, b2b advertising

Rubbermaid has jumped into 2015 with 33 Ad Pages through April in Foodservice Industry Magazines. That’s 32 more ad pages then Rubbermaid had last year.  This launched them into the TOP 50 Advertisers in 2015. But that is not even the biggest increase we see in the current Top 50 Advertiser Report. The National Restaurant Association added 35 more ad pages to their media plan to become the top advertiser overall. Just take a look at 12 of the Top Advertisers and their total ad pages through April this year. The Top Advertiser Report gives you a very good feel […] Read more »

Foodservice Equipment & Supplies Up 174% In Ad Pages?

Competitive Ad Tracking Services

The Ad Pages in the Foodservice Industry have grown 14 % in the First Quarter of 2105. Restaurant Business is up, Foodservice Equipment Reports, Catersource are a couple of the others that are up but, Foodservice Equipment & Supplies has blown the roof off the building! Maybe FE&S just got lucky? Maybe it’s because they got innovative and landed a huge custom publishing gig? Maybe its because of new innovations and technology in the restaurant industry which is forcing new investments in marketing? Maybe it’s that advertisers know about the sharp pencils of operators.   Operators who want to invest in […] Read more »

The Dough Is Rising In Bakery Products

Total Advertising Pages in the Bakery Products Advertising Category is Up 17% from 2011 to 2014. That is an increase of 96.75 ad pages among the 53 magazines we included in this report. But this advertising growth is not found across the board.  Patterson Advertising Reports breaks out the Bakery Products advertising into 12 more detailed product categories. And, as always, the devil is in the details. Our competitive ad tracking system reveals that in these 12 more detailed categories the advertising is down in 9 and up in only 3.  In fact most of the increase is found in […] Read more »

Are Seafood Advertisers Over Fished In Foodservice Magazines?

Alaska Seafood Marketing

That is what this graphic of total advertising pages in the seafood product category could lead you to believe.   From this image you’d think the Seafood Companies have swam off the edge of the continental shelf. So let’s look at this. First of all, Seafood Business, the main magazine in serving the Seafood and Foodservice Industry, was digitized and absorbed into the online version SeafoodSource.com.  They stopped publishing the magazine in June of 2014. So this graph shows 232 ad pages for Seafood Business in 2013, and then only 121 ad pages in 2014. That covers 111 pages of […] Read more »

Barilla Is Still The Gorilla In Ad Pages

Barilla Foodservice Advertising

Barilla still dominates the Share of Voice in the Grains Product Category of Foodservice Print Advertising in 2014. So, who wants 2nd place in 2015? In 2013 Conagra Mills (now tracked as Ardent Mills) was in a tie for 2nd with Dakota Growers. That changed in 2014 as the formerly 5th place Bay State Milling jumped right into that 2nd place tie with Dakota Growers.  All Bay State Milling did was hold the same budget, the same 10 ad pages, as their 2013 advertising. Below is the pie chart depicting the share of voice battle in this market. We can […] Read more »