Top 20 Foodservice Magazines, 2016 and 1st Quarter 2017

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b2b print media foodservice ad page gainers 1st quarter 2017

The Top 20 magazines in the foodservice by total ad pages in 2016 include NRN, of course, then QSR, Foodservice Equipment & Supplies, Restaurant Business, and Pizza Today. Overall the foodservice print advertising had a gain of just over 8% in 2016.  Here are the totals for the top 20 of the 37 magazines in foodservice industry tracked for this report.  For a different view look at the report below.  This report gives you a feel for the growth among those 37 magazines in foodservice.  You’ll see Foodservice Director up 82 pages, FSR up almost 70 ad pages, NRN gaining […] Read more »

How To Track The Competition With PAR

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Here’s how to profile advertising in a foodservice product category with PAR Using a product profile report you can go from big picture statistics down to very specific information about the companies that compete within any product category. Below is a 2 year snap shot of the Cheese, Butter, Margarine product category in the Foodservice Market. The graph shows total ad pages, month by month, compared to the previous year.    This next picture shows you which e-newsletters get advertising from companies in this product category. And getting into more detail of an advertiser’s media plan and placements, we look […] Read more »

2016 Advertising: Half-Full or Half-Empty?

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Like performance in many other industries in 2016… Foodservice print advertising was up.  Barely.  So it begs the question:  “Is The Glass Half-Full or Half-Empty?” You see, among the 19 publications we sampled for this report, 2 Publications saw significant double digit growth, FSR and Foodservice Director, and 4 showed double digit declines.   Yet overall advertising was up.  Even if just 65 pages in this group. That’s pretty good considering changes in the advertising landscape, the elections, and other tumultuous happenings in the world this past year.  Or maybe not so good if you’re looking for signs of stronger […] Read more »

Consumer Magazines, Top Advertisers and Top Major Product Categories…

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Get an inside profile of these magazines by seeing the top major product groups and top advertisers for each of these publications.  This article helps you see an advertising profile of a few consumer magazines and compare top advertisers across these different publications.    We’re looking at Dwell, Harper’s Bazaar, In Style, and Elle.  You get Total Ad Pages by Major Product Group and Top Advertisers through the 3rd Quarter of 2016 in these reports.    Keep in mind, it’s a review that we prepare for clients all year long for any magazine or group of magazines we track.  Dwell […] Read more »

Who’s serving up the Print Advertising in the Restaurant Foodservice Industry this year?

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And, who is getting their Print Advertising Sales appetites fed? Yes, the Restaurant Foodservice Trade Advertising market gets broken down in this short article from Patterson Advertising Reports .  You will see top publications, top advertisers, and advertising pages by major product group.  Of course Nation’s Restaurant News is getting fed the most and receiving the most advertising pages through September of 2016.  Foodservice Equipment and Supplies, QSR, Restaurant Business, and Foodservice Director round out the top 5 Magazines in this market.  Here are totals for B2B print advertising in the restaurant foodservice industry in 14 of these trade magazines.   […] Read more »

B2B Print Advertising Fills Up at C-Store magazines.

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Here is a convenient stop for B2B print advertising statistics in the Convenience Store trade market.  You’ll quickly get print advertising totals by magazine, by major product groups, and see top print advertisers for this trade market.     The most popular stop in convenience store B2B publications for print advertising is Convenience Store Petroleum getting 755 ad pages in the first 3 quarters of 2016. Following in popularity for ad pages is Convenience Store News with 450 ad pages, and C- Store Decisions with 329.  This quick stop shows you total B2B print advertising pages, for the first 9 […] Read more »

B2B Advertising In Baking And Snack Industry Top 50 Advertisers

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If doubling the ingredients in your print advertising helps bake profits, then the profits at Ardent Mills, Cain Food, and Tromp Group Americas would be tasting pretty sweet right now. These three companies more than doubled their print advertising in Bake, Baking & Snack, Milling & Baking News, and Snack Food & Wholesale Bakery magazines in 2015. This information comes from the Top 50 Advertiser Report now available from Patterson Advertising Reports, Inc. As you can see, Corbion Caravan actually dropped about 30 ad pages and still captured the Top Advertiser spot in this B2B advertising market. Brolite Products is […] Read more »

Print Still Relevant In B2B Advertising?

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B2B E-Newsletter Advertising Statistics

In January this year we caught 1,357 advertisements in E-newsletters. For the month of September that number grew to 2,265 ads. And for the year, through September 2015, the total number of E-Newsletters Ad Units we counted in this market is 15,558. To get this number we tracked 103 E-Newsletters in the Restaurant/Foodservice market, C-Store market, and the Hotel & Lodging Markets combined. In the magazines in this same market we counted 12,480 ad units. So I wanted to give you a clear perspective of this activity and we created a few summary reports which you can get, I’ll tell […] Read more »

9,084 Reasons To Track B2B E-Newsletter Advertising

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B2B E Newsletter Advertising 2015

 Updated and Revised Oct 5th 1:49 PM CST: PAR Is Now Tracking 79 Restaurant Industry related B2B E-Newsletters, not including the Grocery and C- Store markets. This means we have added several E-Newsletters since our E-Newsletter 1st Half Update in July. Now with the addition of more Restaurant Foodservice B2B E-Newsletters we have counted 9,084 ads through August 2015. From a publication standpoint the Smart Brief E- Newsletters are getting much of the action in total ad units counted by PAR. Here is a quick update on the Top 10 E-Newsletters by ad units: Just so you know I am giving […] Read more »

The 2015 Restaurant FS E-Newsletter Advertising Review

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B2B Advertising E-Newsletters Statistics

Patterson Advertising Reports Tracked 5,820 digital advertising units, by 469 companies, in 56 Restaurant Foodservice related E-Newsletters in the first half 2015.  The Top Product Category, by the number of ad units, were Trade Associations, followed by Credit/Financial Institutions, Cash Systems, Condiments/Spices/Flavorings, and then Potato Products. Your about to get a free report showing these advertising units and the activity in each of the 155 Product Categories. I’ll even give you a detailed review of the Condiments/Spices/Flavorings category. This free sample will give you a feel for the detail of E-Newsletter advertising data that PAR makes available to you in […] Read more »