Impossible Foods Makes Its Move…

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Impossible Foods Advertising

New Advertiser, Impossible Foods, has appeared in 6 Print ads and 3 digital ads already this year. After a $75 Million investor influx they’ve built their new plant (pun not intended) and are expected to produce about 1 million pounds of their ground beef substitute.  Here is a summary of what appears in Foodservice magazines and digital properties tracked by PAR Inc. Just as the battle for Foodservice customers, there is the Grocery Store battle going on with Beyond Meat as well An interesting part of Impossible Food’s strategy is not just targeting vegetarians, they target beef lovers with idea […] Read more »

New Advertiser, Old Brand!

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Kingsford Competes in New Product Category

Or should we say, “How to Barbecue Without Lighting a Match!” Kingsford is in the food game.  Kingsford came out with BBQ Sauces and Dry Rubs early last year, a very competitive category, and now this…. Barbeque Made Simple.  This ad first appeared in our data base from the November 2017, Grocery Business, (Formerly Grocery Headquarters).   And this will be important to watch this year as the advertising rolls out.  Why?  As an old, powerful brand, Kingsford has a lot of Brand Firepower.  When joining forces with another old powerhouse, CBQ LLC, a Carl Budding & Co unit, to […] Read more »

Preview of Year End Foodservice

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Print Ads By Category in Foodservice Industry

Preview of Year End Foodservice Media Print Advertising by Major Product Groups Management Aids and Services has dominated the ad pages in Foodservice, Hotel and Convenience Store Magazine advertising through October 2017.   This category had 1,556.66 ad pages, and using the six time dollar rate that’s about $14 Million in ad spend in this period from 485 companies.  This data is from 53 Magazines in these industries tracked by PAR. Next up is Cooking Equipment with 1,048 pages, Meat/Mexican/Prepared foods with 1,019 pages, and then Food Items General with 872 Pages. In Cooking Equipment, we have 165 companies.  Fixtures and […] Read more »

Top 20 Foodservice Magazines, 2016 and 1st Quarter 2017

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b2b print media foodservice ad page gainers 1st quarter 2017

The Top 20 magazines in the foodservice by total ad pages in 2016 include NRN, of course, then QSR, Foodservice Equipment & Supplies, Restaurant Business, and Pizza Today. Overall the foodservice print advertising had a gain of just over 8% in 2016.  Here are the totals for the top 20 of the 37 magazines in foodservice industry tracked for this report.  For a different view look at the report below.  This report gives you a feel for the growth among those 37 magazines in foodservice.  You’ll see Foodservice Director up 82 pages, FSR up almost 70 ad pages, NRN gaining […] Read more »

How To Track The Competition With PAR

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Here’s how to profile advertising in a foodservice product category with PAR Using a product profile report you can go from big picture statistics down to very specific information about the companies that compete within any product category. Below is a 2 year snap shot of the Cheese, Butter, Margarine product category in the Foodservice Market. The graph shows total ad pages, month by month, compared to the previous year.    This next picture shows you which e-newsletters get advertising from companies in this product category. And getting into more detail of an advertiser’s media plan and placements, we look […] Read more »

2016 Advertising: Half-Full or Half-Empty?

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Like performance in many other industries in 2016… Foodservice print advertising was up.  Barely.  So it begs the question:  “Is The Glass Half-Full or Half-Empty?” You see, among the 19 publications we sampled for this report, 2 Publications saw significant double digit growth, FSR and Foodservice Director, and 4 showed double digit declines.   Yet overall advertising was up.  Even if just 65 pages in this group. That’s pretty good considering changes in the advertising landscape, the elections, and other tumultuous happenings in the world this past year.  Or maybe not so good if you’re looking for signs of stronger […] Read more »

Consumer Magazines, Top Advertisers and Top Major Product Categories…

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Get an inside profile of these magazines by seeing the top major product groups and top advertisers for each of these publications.  This article helps you see an advertising profile of a few consumer magazines and compare top advertisers across these different publications.    We’re looking at Dwell, Harper’s Bazaar, In Style, and Elle.  You get Total Ad Pages by Major Product Group and Top Advertisers through the 3rd Quarter of 2016 in these reports.    Keep in mind, it’s a review that we prepare for clients all year long for any magazine or group of magazines we track.  Dwell […] Read more »

Who’s serving up the Print Advertising in the Restaurant Foodservice Industry this year?

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And, who is getting their Print Advertising Sales appetites fed? Yes, the Restaurant Foodservice Trade Advertising market gets broken down in this short article from Patterson Advertising Reports .  You will see top publications, top advertisers, and advertising pages by major product group.  Of course Nation’s Restaurant News is getting fed the most and receiving the most advertising pages through September of 2016.  Foodservice Equipment and Supplies, QSR, Restaurant Business, and Foodservice Director round out the top 5 Magazines in this market.  Here are totals for B2B print advertising in the restaurant foodservice industry in 14 of these trade magazines.   […] Read more »

B2B Print Advertising Fills Up at C-Store magazines.

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Here is a convenient stop for B2B print advertising statistics in the Convenience Store trade market.  You’ll quickly get print advertising totals by magazine, by major product groups, and see top print advertisers for this trade market.     The most popular stop in convenience store B2B publications for print advertising is Convenience Store Petroleum getting 755 ad pages in the first 3 quarters of 2016. Following in popularity for ad pages is Convenience Store News with 450 ad pages, and C- Store Decisions with 329.  This quick stop shows you total B2B print advertising pages, for the first 9 […] Read more »

B2B Advertising In Baking And Snack Industry Top 50 Advertisers

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If doubling the ingredients in your print advertising helps bake profits, then the profits at Ardent Mills, Cain Food, and Tromp Group Americas would be tasting pretty sweet right now. These three companies more than doubled their print advertising in Bake, Baking & Snack, Milling & Baking News, and Snack Food & Wholesale Bakery magazines in 2015. This information comes from the Top 50 Advertiser Report now available from Patterson Advertising Reports, Inc. As you can see, Corbion Caravan actually dropped about 30 ad pages and still captured the Top Advertiser spot in this B2B advertising market. Brolite Products is […] Read more »