Advertising Stats Are Like Holiday Candy

Patterson Advertising Reports Foodservice Gifts

If Foodservice Advertising Stats are like Candy for you, you’ll like these… There are 959 active print advertisers with 5,354 ad pages through September of this year. That is an average of 5.58 pages of advertising per advertiser. There were 313 advertisers that did not have one single ad page last year. But this year they ran 717 ad pages.  Who are these guys? Well, 58 of these are brand new print advertisers for the foodservice market.  So, having a look at the print and digital advertising in the Foodservice market, as we provide it, opens up opportunities for you. […] Read more »

Sweet Baby Ray’s: Serving Up Some Saucy Ads

Sweet Baby Rays Foodservice advertising

Over the last 10 years the 7 Major Brands of Barbeque Sauce have put up 290 pages of print ads in the Foodservice Market.   Simple math says that’s about 29 ad pages per year among these brands.  But not everyone plays each year.  Between 2008 and 2016 no more than 3 brands placed ads in any given year.  Then, last year, 5 of the 7 placed print ads in the foodservice magazines.  The biggest print advertiser last year was Sweet Baby Ray’s with 15 ad pages. You see, over the 10 year period Cattlemen’s has owned the share of voice […] Read more »

Advertising In Print, Dead or Alive?

History of Print Advertising In Foodservice

Could you guess the change in total print ad pages in Foodservice Trade Magazines over the last 10 years? Is this up or down? Well, The Graph below has surprised more than a few people in the industry. Because, when we ran some reports in advance to the 100 year anniversary of the National Restaurant Association next year, (We have decades of print advertising data) we found that the number of ad pages has only declined slightly since 2009. After the crash of 2008, from 2008 to 2009 the total number of print advertising pages took a huge drop in […] Read more »

Impossible Foods Makes Its Move…

Impossible Foods Advertising

New Advertiser, Impossible Foods, has appeared in 6 Print ads and 3 digital ads already this year. After a $75 Million investor influx they’ve built their new plant (pun not intended) and are expected to produce about 1 million pounds of their ground beef substitute.  Here is a summary of what appears in Foodservice magazines and digital properties tracked by PAR Inc. Just as the battle for Foodservice customers, there is the Grocery Store battle going on with Beyond Meat as well An interesting part of Impossible Food’s strategy is not just targeting vegetarians, they target beef lovers with idea […] Read more »

New Advertiser, Old Brand!

Kingsford Competes in New Product Category

Or should we say, “How to Barbecue Without Lighting a Match!” Kingsford is in the food game.  Kingsford came out with BBQ Sauces and Dry Rubs early last year, a very competitive category, and now this…. Barbeque Made Simple.  This ad first appeared in our data base from the November 2017, Grocery Business, (Formerly Grocery Headquarters).   And this will be important to watch this year as the advertising rolls out.  Why?  As an old, powerful brand, Kingsford has a lot of Brand Firepower.  When joining forces with another old powerhouse, CBQ LLC, a Carl Budding & Co unit, to […] Read more »

Preview of Year End Foodservice

Print Ads By Category in Foodservice Industry

Preview of Year End Foodservice Media Print Advertising by Major Product Groups Management Aids and Services has dominated the ad pages in Foodservice, Hotel and Convenience Store Magazine advertising through October 2017.   This category had 1,556.66 ad pages, and using the six time dollar rate that’s about $14 Million in ad spend in this period from 485 companies.  This data is from 53 Magazines in these industries tracked by PAR. Next up is Cooking Equipment with 1,048 pages, Meat/Mexican/Prepared foods with 1,019 pages, and then Food Items General with 872 Pages. In Cooking Equipment, we have 165 companies.  Fixtures and […] Read more »

Top 20 Foodservice Magazines, 2016 and 1st Quarter 2017

b2b print media foodservice ad page gainers 1st quarter 2017

The Top 20 magazines in the foodservice by total ad pages in 2016 include NRN, of course, then QSR, Foodservice Equipment & Supplies, Restaurant Business, and Pizza Today. Overall the foodservice print advertising had a gain of just over 8% in 2016.  Here are the totals for the top 20 of the 37 magazines in foodservice industry tracked for this report.  For a different view look at the report below.  This report gives you a feel for the growth among those 37 magazines in foodservice.  You’ll see Foodservice Director up 82 pages, FSR up almost 70 ad pages, NRN gaining […] Read more »

How To Track The Competition With PAR

Here’s how to profile advertising in a foodservice product category with PAR Using a product profile report you can go from big picture statistics down to very specific information about the companies that compete within any product category. Below is a 2 year snap shot of the Cheese, Butter, Margarine product category in the Foodservice Market. The graph shows total ad pages, month by month, compared to the previous year.    This next picture shows you which e-newsletters get advertising from companies in this product category. And getting into more detail of an advertiser’s media plan and placements, we look […] Read more »

2016 Advertising: Half-Full or Half-Empty?

Like performance in many other industries in 2016… Foodservice print advertising was up.  Barely.  So it begs the question:  “Is The Glass Half-Full or Half-Empty?” You see, among the 19 publications we sampled for this report, 2 Publications saw significant double digit growth, FSR and Foodservice Director, and 4 showed double digit declines.   Yet overall advertising was up.  Even if just 65 pages in this group. That’s pretty good considering changes in the advertising landscape, the elections, and other tumultuous happenings in the world this past year.  Or maybe not so good if you’re looking for signs of stronger […] Read more »

Consumer Magazines, Top Advertisers and Top Major Product Categories…

Get an inside profile of these magazines by seeing the top major product groups and top advertisers for each of these publications.  This article helps you see an advertising profile of a few consumer magazines and compare top advertisers across these different publications.    We’re looking at Dwell, Harper’s Bazaar, In Style, and Elle.  You get Total Ad Pages by Major Product Group and Top Advertisers through the 3rd Quarter of 2016 in these reports.    Keep in mind, it’s a review that we prepare for clients all year long for any magazine or group of magazines we track.  Dwell […] Read more »