New Advertiser, Impossible Foods, has appeared in 6 Print ads and 3 digital ads already this year.
After a $75 Million investor influx they’ve built their new plant (pun not intended) and are expected to produce about 1 million pounds of their ground beef substitute.
Here is a summary of what appears in Foodservice magazines and digital properties tracked by PAR Inc.
Just as the battle for Foodservice customers, there is the Grocery Store battle going on with Beyond Meat as well
An interesting part of Impossible Food’s strategy is not just targeting vegetarians, they target beef lovers with idea of providing an environmentally better alternative to producing and eating real beef.
The product is being served in a few hundred restaurants in 19 markets around the US. Places with names like, The Butcher Shop, Fatbuger, MBurger, Ellyns’ Tap snd Grill, and even in upscale restaurants.
Keep an eye on this advertiser, and others like it, and get your hands on a monthly Product Category Profile Report, Meat Substitutes, either in a summary or include details of placements and even Ad Images.
Contact me, Kari Mitchell, here, kpmitchell@ParInc.org.