22 Marine Electronics Advertisers accounted for 526.54 ad pages in the 29 Consumer Marine Magazines we track and Garmin is on top again.
In 2011 Garmin bought 130.33 ad pages in the Marine Market. That’s more than they did last year, 107 pages, more than 2009, 108 pages, and more than 2007 when the had 123 ad pages in these magazines.
That is more than 2 times the advertising pages of number two, RayMarine Inc. RayMarine had 62.83 ad pages in 2011. Down from the 143 ad pages they used to purchase back in 2007. Yet that is only down slightly from the 64 pages they had in 2010.
Simrod Inc. has held fairly steady with 47.50 ad pages in 2011.
All in all magazine advertisers in the Marine Electronics category, 26 active advertisers over 5 years, 22 advertisers accounted for 526.54 ad pages in 2011. That is down from the 864 ad pages in 2007.
The Marine Equipment Category showed 320 ad pages in 2011. In the next post you learn about one advertiser who has been gone for the last two years and just popped up again with 44 pages in 2011.
Something you’d like to know about the marine market advertising? Leave us a comment or send a note.