In Rough Sea’s Beneteau, Stingray Boats, and Jeanneau Show Increases In Magazine Advertising In The Marine Market.

In 2007 Beneteau had 57 ad pages among the 29 boating magazines we track. In 2011, they had 92 ad pages. Stingray Powerboats showed 38 ad pages in 2007 and 51 in 2011. And Jeanneau Boats went from 41 pages in 2007 to 51 in 2011. Obviously we are looking for some positive signs in the marine market. I’m not trying to ignore the obvious, in the BOATS category alone magazine ad pages are off 59.9% since the 2007 water mark of 6,478 ad pages. That is down to 2,596 ad pages in 2011.  This the result of a Five […] Read more »