What Does Magazine Advertising Have To Do With Board Meeting Decisions?

I was sitting in a big board meeting at a non-profit and several decisions had to be made to move the group forward.  What I really remember about this meeting was how the decisions were actually made.  It was very revealing.   Here is the scene, I’m in a group of about 30 people.  A topic would get tossed on the table for the group to “discuss”.   Several people would then give voice to their idea’s.  But, usually one person would start to control the conversation.  How?  This person would say something about each of the other peoples comments first, then […] Read more »

Marine Magazine Titles are off 43.6% In Ad Pages Over 5 Years But, 1 Magazine Is Up!

The economy sunk advertising in marine magazines over the past five years but, Yachts International actually showed ad page growth. We can’t say the same for any of the other 28 magazines Patterson Advertising Reports tracks in the consumer marine magazine market. All have fallen off the pace since 2007 and 2008, all accept Yachts International. Yachts International is the anomaly. This magazine had 676 ad pages in 2007, they were up to 827 ad pages in 2008 then came down to 634 and 626 in 2009 and 2010. But in 2011 Yachts International had 690 ad pages in their […] Read more »