Consumer Magazines, Top Advertisers and Top Major Product Categories…

Get an inside profile of these magazines by seeing the top major product groups and top advertisers for each of these publications.  This article helps you see an advertising profile of a few consumer magazines and compare top advertisers across these different publications.    We’re looking at Dwell, Harper’s Bazaar, In Style, and Elle.  You get Total Ad Pages by Major Product Group and Top Advertisers through the 3rd Quarter of 2016 in these reports.    Keep in mind, it’s a review that we prepare for clients all year long for any magazine or group of magazines we track.  Dwell […] Read more »

B2B Advertising In Baking And Snack Industry Top 50 Advertisers

If doubling the ingredients in your print advertising helps bake profits, then the profits at Ardent Mills, Cain Food, and Tromp Group Americas would be tasting pretty sweet right now. These three companies more than doubled their print advertising in Bake, Baking & Snack, Milling & Baking News, and Snack Food & Wholesale Bakery magazines in 2015. This information comes from the Top 50 Advertiser Report now available from Patterson Advertising Reports, Inc. As you can see, Corbion Caravan actually dropped about 30 ad pages and still captured the Top Advertiser spot in this B2B advertising market. Brolite Products is […] Read more »

Foodservice Equipment & Supplies Up 174% In Ad Pages?

Competitive Ad Tracking Services

The Ad Pages in the Foodservice Industry have grown 14 % in the First Quarter of 2105. Restaurant Business is up, Foodservice Equipment Reports, Catersource are a couple of the others that are up but, Foodservice Equipment & Supplies has blown the roof off the building! Maybe FE&S just got lucky? Maybe it’s because they got innovative and landed a huge custom publishing gig? Maybe its because of new innovations and technology in the restaurant industry which is forcing new investments in marketing? Maybe it’s that advertisers know about the sharp pencils of operators.   Operators who want to invest in […] Read more »

The Dough Is Rising In Bakery Products

Total Advertising Pages in the Bakery Products Advertising Category is Up 17% from 2011 to 2014. That is an increase of 96.75 ad pages among the 53 magazines we included in this report. But this advertising growth is not found across the board.  Patterson Advertising Reports breaks out the Bakery Products advertising into 12 more detailed product categories. And, as always, the devil is in the details. Our competitive ad tracking system reveals that in these 12 more detailed categories the advertising is down in 9 and up in only 3.  In fact most of the increase is found in […] Read more »

Hot Bike Magazine Is Hot In A Cool Motorcycle Market

Magazine Advertising Statistics 2013

Well, motorcycles are hot no matter what, right?  So its probably right that the magazine named Hot Bike leads the pack in advertising pages this year. Because that is exactly what Hot Bike Magazine is in the first 6 months of 2013. Hot Bike is not only out in front but they have scorched the competition adding 49 pages this year to their book while the market over all is down 101 pages. Three other magazines were up in the 13 Magazines Patterson Advertising Reports tracks in the Street Bike Motorcycle category; Motorcyclist, V-Twin Motorcycles, and American Motorcyclist. Super Street […] Read more »

To Magazine Advertisers Who Want To Know Exactly Where Their Competition Is Advertising…And, Want The Information Fast…

The #1 Secret To... Competitive Media Planning In The Food Service Market" Watch This Video To Find Out How To Laser Target The Competition And Save Time And Money Read more »