Epicurean Magazines, Not So Epicurean?

“56% Of All Advertising In 10 Consumer Food Magazines Is…Well, Not Food!!!” The demographics for General Motors, Pfizer and Proctor & Gamble says that people who like good food and wine like their products too. Here’s what we did, we pulled a quick report from 10 Epicurean Magazines we track and found that 3 of the Top 5 Advertisers in these Epicurean Magazines are not at all epicurean.  In fact, 56% of all the advertising in the 10 epicurean magazines we track at Patterson Advertising Reports, is non-endemic advertising, meaning they aren’t selling food related products.   You see, last […] Read more »