What Is The Difference Between An Online Conversation And A Magazine Article?

What Is The Difference Between An Online Conversation And A Magazine Article? SPEED….   I don’t think Internet Marketing, Social Media, Or Google have changed any basic tenants of business.  It’s all about relationships. Communication and relationships. What has changed are the tools that we use to communicate “commercially” with people-and thus the SPEED… at which it happens. What once took days to get delivered to someone now get’s delivered instantaneously. News that took a day or two to become known, and was controlled by the people who delivered the information, is now instantaneous and can be written and delivered […] Read more »

Will Titleist Retain The Number 1 Spot In The Battle For Share Of Voice In Golf Magazine Advertising?

With The Sale Of Acushnet, and its brands Titleist and Footjoy, I thought I’d dive into our advertising data base and look at the print advertising activity of these two powerhouse brands of the Golf Market Competitive Advertising Total Ad Pages In Golf Market, All Advertisers Currently Acushnet, Titleist and Footjoy, is the Number One Advertiser among all golf advertisers in the golf market magazines we track. Top Advertisers Report Golf Market Through April 2011, Patterson Advertising Reports, Inc (PAR, Inc) shows Titleist and Footjoy with 226.99 pages of advertising in these golf magazines: Golfweek, Golf Digest, Golf Magazine, Golf […] Read more »