Marine Magazines Total Advertising Pages Through May 2012

Patterson Advertising Reports Show Competitive Advertising In Boating Magazine Market Is a 10% drop in magazine advertising pages really a 10% drop? With 3 Boating magazines out of publication in 2012, representing 63.3% of the 659.63 lost advertising pages, maybe the market isnt really all that bad. . If we dropped out Powerboat, Motorboating and Trailerboats from the mix here the market would only be off 242 advertising pages or just 4%. . Of the top magazines in the boating market Showboats International had 377 ad pages, only off 1 page form 2011 through 5 months this year. If we […] Read more »