Advertising Stats Are Like Holiday Candy

Patterson Advertising Reports Foodservice Gifts

If Foodservice Advertising Stats are like Candy for you, you’ll like these… There are 959 active print advertisers with 5,354 ad pages through September of this year. That is an average of 5.58 pages of advertising per advertiser. There were 313 advertisers that did not have one single ad page last year. But this year they ran 717 ad pages.  Who are these guys? Well, 58 of these are brand new print advertisers for the foodservice market.  So, having a look at the print and digital advertising in the Foodservice market, as we provide it, opens up opportunities for you. […] Read more »

Sweet Baby Ray’s: Serving Up Some Saucy Ads

Sweet Baby Rays Foodservice advertising

Over the last 10 years the 7 Major Brands of Barbeque Sauce have put up 290 pages of print ads in the Foodservice Market.   Simple math says that’s about 29 ad pages per year among these brands.  But not everyone plays each year.  Between 2008 and 2016 no more than 3 brands placed ads in any given year.  Then, last year, 5 of the 7 placed print ads in the foodservice magazines.  The biggest print advertiser last year was Sweet Baby Ray’s with 15 ad pages. You see, over the 10 year period Cattlemen’s has owned the share of voice […] Read more »

New Advertiser, Old Brand!

Kingsford Competes in New Product Category

Or should we say, “How to Barbecue Without Lighting a Match!” Kingsford is in the food game.  Kingsford came out with BBQ Sauces and Dry Rubs early last year, a very competitive category, and now this…. Barbeque Made Simple.  This ad first appeared in our data base from the November 2017, Grocery Business, (Formerly Grocery Headquarters).   And this will be important to watch this year as the advertising rolls out.  Why?  As an old, powerful brand, Kingsford has a lot of Brand Firepower.  When joining forces with another old powerhouse, CBQ LLC, a Carl Budding & Co unit, to […] Read more »

Consumer Magazines, Top Advertisers and Top Major Product Categories…

Get an inside profile of these magazines by seeing the top major product groups and top advertisers for each of these publications.  This article helps you see an advertising profile of a few consumer magazines and compare top advertisers across these different publications.    We’re looking at Dwell, Harper’s Bazaar, In Style, and Elle.  You get Total Ad Pages by Major Product Group and Top Advertisers through the 3rd Quarter of 2016 in these reports.    Keep in mind, it’s a review that we prepare for clients all year long for any magazine or group of magazines we track.  Dwell […] Read more »

B2B Print Advertising Fills Up at C-Store magazines.

Here is a convenient stop for B2B print advertising statistics in the Convenience Store trade market.  You’ll quickly get print advertising totals by magazine, by major product groups, and see top print advertisers for this trade market.     The most popular stop in convenience store B2B publications for print advertising is Convenience Store Petroleum getting 755 ad pages in the first 3 quarters of 2016. Following in popularity for ad pages is Convenience Store News with 450 ad pages, and C- Store Decisions with 329.  This quick stop shows you total B2B print advertising pages, for the first 9 […] Read more »

5,317 AD PAGES AND GROWING…

Top Advertisers 2015 1st half Restaurant

The Restaurant Foodservice Magazine Advertising is up 5.7% in the 1st six months of 2015, a total of 5,317 ad pages.   That is up 285 pages from the same period last year. This advertising trend seems to reflect the overall growth trends in the Restaurant Industry.  The National Restaurant Association claims a 20.1 percent industry wide sales growth from 2010 to 2015. So if a 285 ad page increase shows up in 49 Restaurant related magazine titles, than who should be surprised?  This is good news. The top magazines so far this year included Foodservice Equipment and Supplies, Nation’s […] Read more »

The Dough Is Rising In Bakery Products

Total Advertising Pages in the Bakery Products Advertising Category is Up 17% from 2011 to 2014. That is an increase of 96.75 ad pages among the 53 magazines we included in this report. But this advertising growth is not found across the board.  Patterson Advertising Reports breaks out the Bakery Products advertising into 12 more detailed product categories. And, as always, the devil is in the details. Our competitive ad tracking system reveals that in these 12 more detailed categories the advertising is down in 9 and up in only 3.  In fact most of the increase is found in […] Read more »