Sweet Baby Ray’s: Serving Up Some Saucy Ads

Sweet Baby Rays Foodservice advertising

Over the last 10 years the 7 Major Brands of Barbeque Sauce have put up 290 pages of print ads in the Foodservice Market.   Simple math says that’s about 29 ad pages per year among these brands.  But not everyone plays each year.  Between 2008 and 2016 no more than 3 brands placed ads in any given year.  Then, last year, 5 of the 7 placed print ads in the foodservice magazines.  The biggest print advertiser last year was Sweet Baby Ray’s with 15 ad pages. You see, over the 10 year period Cattlemen’s has owned the share of voice […] Read more »

The Dough Is Rising In Bakery Products

Total Advertising Pages in the Bakery Products Advertising Category is Up 17% from 2011 to 2014. That is an increase of 96.75 ad pages among the 53 magazines we included in this report. But this advertising growth is not found across the board.  Patterson Advertising Reports breaks out the Bakery Products advertising into 12 more detailed product categories. And, as always, the devil is in the details. Our competitive ad tracking system reveals that in these 12 more detailed categories the advertising is down in 9 and up in only 3.  In fact most of the increase is found in […] Read more »

What Does Magazine Advertising Have To Do With Board Meeting Decisions?

I was sitting in a big board meeting at a non-profit and several decisions had to be made to move the group forward.  What I really remember about this meeting was how the decisions were actually made.  It was very revealing.   Here is the scene, I’m in a group of about 30 people.  A topic would get tossed on the table for the group to “discuss”.   Several people would then give voice to their idea’s.  But, usually one person would start to control the conversation.  How?  This person would say something about each of the other peoples comments first, then […] Read more »