Will digital advertising make magazine publishing obsolete?

Print Is Not Dead!  Just Ask Harry! Will digital advertising make magazine publishing obsolete? Well, in one magazine market there were 330 Advertisers who bought 880 ad pages in 2011… that HAD NOT ADVERTISED AT ALL IN THIS MARKET DURING 2010.  Could that be a sign? You might ask about all the advertisers who did not come back in 2011, who did drop their print advertising in this market.  OK, we found 219 advertisers who did not appear here in 2011, after advertising in 2010. They took with them 518.84 ad pages from these magazines. So, there are winners and losers […] Read more »