You are a media buyer, client manager or marketing director who uses magazines and digital media in your media mix.
- How quickly can you see what your direct competitors are doing?
- What their ads look like?
- What angle are their copy points targeting?
- Which ads ran where and how many times?
- What is the magazine or online ad strategy of your most important clients, prospective clients and their competitors?
These questions are instantly answered with the tailored competitive ad tracking service you get from Patterson Advertising Reports, Inc.
Who We Help
PAR helps people who create, plan, buy and sell magazine and digital advertising by saving them time and money in getting to the gritty details of their competitive market.
We put hands and eyes on over 475 magazines every month and 100′s of online properties. We pull out more competitive advertising detail than any other competitive ad tracking service.
Here’s Why It’s Important
The knowledge you get from your PAR Reports saves you time and provides strategic facts that reveal strengths and weaknesses in competitive ad strategies in your market.
Market facts that include the who, what, when, where, and how often in magazine print advertising and E-Newsetters. Your reports can include details and ad images of a particular advertiser, a specific advertising category or multiple categories, and big picture statistics of your entire magazine market.
You see, PAR was founded by Wallace Patterson in 1979, a well known magazine publisher in the FoodService Market. At the time it seemed many publishers had to create their own competitive tracking reports: and there was great ambiguity in the information being put into the market.
There needed to be an independent firm responsible for providing fast, accurate and objective data that people could count on to take action in more effective ways.
Since that time PAR has grown to track 475 Trade and Consumer Magazines, 100′s of internet properties, and also provides customized editorial tracking services.
The information you get comes in several easy to use formats including a proprietary web based platform that allows you to prepare your own specialized reports for research and presentations.
Ask For Kari Mitchell, ext 114
or email Info@ParInc.Org
Patterson Advertising Reports, Inc. is located at 640 Academy Drive in Northbrook, Illinois, 60062- just north of Chicago.