With The Sale Of Acushnet, and its brands Titleist and Footjoy, I thought I’d dive into our advertising data base and look at the print advertising activity of these two powerhouse brands of the Golf Market
Competitive Advertising Total Ad Pages In Golf Market, All Advertisers
Currently Acushnet, Titleist and Footjoy, is the Number One Advertiser among all golf advertisers in the golf market magazines we track.
Top Advertisers Report Golf Market
Through April 2011, Patterson Advertising Reports, Inc (PAR, Inc) shows Titleist and Footjoy with 226.99 pages of advertising in these golf magazines: Golfweek, Golf Digest, Golf Magazine, Golf World, Links, Sports Illustrated Golf Edition, Golfweek Trade Only, and Golfweek For Her.
The Number two advertiser in these golf magazines is Taylor Made with 156.75 pages. After that is Callaway with 97 Pages.
It almost seems unfair but, that is what market leaders get to do-Dominate.
When it comes to share of voice, Acushnet is loud. Overall, Titleist and Footjoy enjoy 13.7% Share of Voice in the entire group of golf magazines we track.
I also looked into specific categories and found that Titleist and Footjoy dominate the top advertiser spots in Golf Balls, with 83 pages and the Footwear category with 64 pages respectively. While Taylor Made and Callaway hold the number 1 and 2 top advertising spots in the Golf Equipment category and Titleist comes in 3rd.
What do you think? Will it be business as usual (domination) at Acushnet after the sale? Go ahead and leave us your comment.